1. Title Tag
   The title tag is the most important factor in on-page SEO. You want your keyword in the title tag. Title tag- 50-60 characters long.
2. Meta Description
   The meta description should be 155-160 characters, summarize the page, and include the keywords.
   
3. URL Structure
   Url that describes the page Always use “-” and not “_” with the URL Avoid capital letters in the URL. URLs that are shorter rank higher on google. Clean URL structure Make sure your website URL is HTTPS and not HTTP.
   “If you don't understand URL then neither does google”
4. Header Tags
   Stick with the H1 or H2 for all headers, H1 for main headers, H2 for subheaders. Avoid the same H1 tags (don't add two “moonlight movies” headers). H1 tag should be 20-70 characters. Always answer user intent with the header, Use keywords for headers. Don't use H6.
5. Optimize Page Speed
   Optimize images bigger than 150 bytes (use Image Compressor, TinyPNG). Use a simple web design. Use the Site Speed tab on google analytics ( if the page time is over 4 secs then it's likely the user will leave the page. Use Speed suggestions for adjustments.) Leverage browser caching for files. Upgrade server response time. Minimize redirects
6. Keyword Usage
   NLP Natural Language Processing- For Moonlight Movies, don't use keywords like “movie rental” or “screen rental”. Use more natural sentences like “where to rent a movie screen in Nashville”
7. Site Map
   Have internal linking to other pages on the site. List all the pages of your website for both the search engine and the user. Two types of site maps; HTML and XML.
   
   Balance the amount of subpages for each category on your site(about>cost,time | contact>email,address)
8. HTML- designed for humans

XML- designed for crawlers (google)

Learn how to create a dynamic sitemap

Create an xml site map

The process of linking or promoting your website using link building

Build recognition, credibility, trustworthiness, and authority.

Having your link on credible websites creates high domain authority for our page.

EX: a page on wikipedia that links back to our page creates high domain authority for our page.

Link Building

Drives referral traffic and increases website authority

Strategies for link building:

• High quality content

• Off-site engagement (featured on other websites)

• Social media

• Collaborate with influencers

DO’s

• Get backlinks from relevant sites

• Use keywords in your titles and tags

• Write engaging and latest content

• Do keyword research before anything else

• Do not do keyword stuffing. Do not put keywords everywhere on your site

• Build internal links that are smooth but not forced

• Wait for a while. It takes time to rank the content on google

• Make sure website is user and mobile friendly.

Tools and Practices:

Keyword research

Understand how much traffic you will get if #1 on that keyword. Use Google Keyword Planner to see this data

• Competition

• Volume

• Relevancy

Get volume from google keyword planner and competition from google search like below

Get an exact number for competition, type ‘allintitle:’ on google and then the keywords

Look for large volume and low competition

Copywrite and Keywords

For Headlines, what might look good on print, might not be great for SEO

What are content and brand associations with our brand?

Short tail keywords get more eyeballs but the conversion rates are lower than long tail keywords

Choose Keywords based on:

• Search Volume (use google keyword planner)

• Competition (use google keyword planner)

• Relevancy (use...you know)

• Commercial Intent (Choose keywords that get customer to do what you want: “rent screen”)

Keyword Spreadsheet

Create a spreadsheet that shows the keyword, volume, competition(allintitle:), and KEI (Volume/Competition)

Use the spreadsheet to decide which keywords to target based on KEI and relevance

Always choose keyword by how relevant it is over the volume/ratio(KEI)

Check commercial intent keywords and see who ranks for them.

• Discount

• Deal

• Buy

• Coupon

• Shipping

Every page should have a primary and secondary keyword. The primary keyword defines the nature of the content. The secondary keywords are relevant to the primary keyword.

EX:

Primary word:

Healthy diet plan

Secondary word:

healthy diet for weight loss

Healthy diet food

Low carb diet

Healthy meal plans

Diet plan weight loss

Ways of finding Keywords

LSI

Go on google and type your keyword in the search bar and google will show you your lsi related words at the bottom of the page.

Add these words to the secondary keywords to rank higher

Google Suggest

Type in your keyword in google search bar and look at what google is suggesting to finish the search

Keyword Clustering- Group keywords into a core topic with related subtopic keywords

EX: How does SEO work

• Introduction to SEO

• What is search engine optimization

• What are the basics of SEO

• Learn SEO step by step

Search what keywords competitors are using by using MOZ.com

Also use MOZ for site issues

Frase.io for keyword research is good too

Longer more engaging content ranks higher for organic traffic

Creating High-quality content:

-begin with a comprehensive introduction

-content relevant to the keyword

-create click worthy title

-create natural long-tail keyword

-shorten sentences and paragraphs

-always put internal links in our blog post

-use alt text for images

-update the content regularly

-finalize by including a call to action

-use images from public domain site(shutterstocks, Unsplash, Pexel)

-be relatable and clarify points.

-do not steal images from websites

Thats my notes :) let me know if you read them all!