Here are my notes of 10 Hours SEO course 2021
Here are my notes of 10 hour SEO course
- Title Tag
The title tag is the most important factor in on-page SEO. You want your keyword in the title tag. Title tag- 50-60 characters long.
- Meta Description
The meta description should be 155-160 characters, summarize the page, and include the keywords.
- URL Structure
Url that describes the page Always use “-” and not “_” with the URL Avoid capital letters in the URL. URLs that are shorter rank higher on google. Clean URL structure Make sure your website URL is HTTPS and not HTTP.
“If you don't understand URL then neither does google”
- Header Tags
Stick with the H1 or H2 for all headers, H1 for main headers, H2 for subheaders. Avoid the same H1 tags (don't add two “moonlight movies” headers). H1 tag should be 20-70 characters. Always answer user intent with the header, Use keywords for headers. Don't use H6.
- Optimize Page Speed
Optimize images bigger than 150 bytes (use Image Compressor, TinyPNG). Use a simple web design. Use the Site Speed tab on google analytics ( if the page time is over 4 secs then it's likely the user will leave the page. Use Speed suggestions for adjustments.) Leverage browser caching for files. Upgrade server response time. Minimize redirects
- Keyword Usage
NLP Natural Language Processing- For Moonlight Movies, don't use keywords like “movie rental” or “screen rental”. Use more natural sentences like “where to rent a movie screen in Nashville”
- Site Map
Have internal linking to other pages on the site. List all the pages of your website for both the search engine and the user. Two types of site maps; HTML and XML.
Balance the amount of subpages for each category on your site(about>cost,time | contact>email,address)
- HTML- designed for humans
XML- designed for crawlers (google)
Learn how to create a dynamic sitemap
Create an xml site map
The process of linking or promoting your website using link building
Build recognition, credibility, trustworthiness, and authority.
Having your link on credible websites creates high domain authority for our page.
EX: a page on wikipedia that links back to our page creates high domain authority for our page.
Drives referral traffic and increases website authority
Strategies for link building:
High quality content
Off-site engagement (featured on other websites)
Collaborate with influencers
Get backlinks from relevant sites
Use keywords in your titles and tags
Write engaging and latest content
Do keyword research before anything else
Do not do keyword stuffing. Do not put keywords everywhere on your site
Build internal links that are smooth but not forced
Wait for a while. It takes time to rank the content on google
Make sure website is user and mobile friendly.
Tools and Practices:
Understand how much traffic you will get if #1 on that keyword. Use Google Keyword Planner to see this data
Get volume from google keyword planner and competition from google search like below
Get an exact number for competition, type ‘allintitle:’ on google and then the keywords
Look for large volume and low competition
Copywrite and Keywords
For Headlines, what might look good on print, might not be great for SEO
What are content and brand associations with our brand?
Short tail keywords get more eyeballs but the conversion rates are lower than long tail keywords
Choose Keywords based on:
Search Volume (use google keyword planner)
Competition (use google keyword planner)
Relevancy (use...you know)
Commercial Intent (Choose keywords that get customer to do what you want: “rent screen”)
Create a spreadsheet that shows the keyword, volume, competition(allintitle:), and KEI (Volume/Competition)
Use the spreadsheet to decide which keywords to target based on KEI and relevance
Always choose keyword by how relevant it is over the volume/ratio(KEI)
Check commercial intent keywords and see who ranks for them.
Every page should have a primary and secondary keyword. The primary keyword defines the nature of the content. The secondary keywords are relevant to the primary keyword.
Healthy diet plan
healthy diet for weight loss
Healthy diet food
Low carb diet
Healthy meal plans
Diet plan weight loss
Ways of finding Keywords
Go on google and type your keyword in the search bar and google will show you your lsi related words at the bottom of the page.
Add these words to the secondary keywords to rank higher
Type in your keyword in google search bar and look at what google is suggesting to finish the search
Keyword Clustering- Group keywords into a core topic with related subtopic keywords
EX: How does SEO work
Introduction to SEO
What is search engine optimization
What are the basics of SEO
Learn SEO step by step
Search what keywords competitors are using by using MOZ.com
Also use MOZ for site issues
Frase.io for keyword research is good too
Longer more engaging content ranks higher for organic traffic
Creating High-quality content:
-begin with a comprehensive introduction
-content relevant to the keyword
-create click worthy title
-create natural long-tail keyword
-shorten sentences and paragraphs
-always put internal links in our blog post
-use alt text for images
-update the content regularly
-finalize by including a call to action
-use images from public domain site(shutterstocks, Unsplash, Pexel)
-be relatable and clarify points.
-do not steal images from websites
Thats my notes :) let me know if you read them all!